Posted on Apr 2, 2019


What do you tell people when you’re promoting your business?

Probably quite a lot about ‘what you do’, and how well you do it. But how about ‘who you are’?

It’s frequently overlooked, or at least underplayed. But knowing and declaring ‘who you are’ – your company culture and values – is critical to business success. Not only externally, as a key marketing tool, but also within your organisation.

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